Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Namely launched its newest bundle for small businesses, a starter solution called Namely Now. Priced at $9 per employee per month, Namely Now is a self-contained package that can be implemented in three weeks. Namely positioned the platform as being ideal for businesses that want to start or streamline their...
The Josh Bersin Company’s Systemic HR Initiative is a long-term play that attempts to organize the wide range of conversations regarding HR’s evolution into something that’s manageable and can actually be used. Released last week, the Initiative offers research and services designed to guide HR leaders through the adoption and...
No surprise: AI was the dominant topic of HR technology conversation during 2023, while the underlying issues facing employers didn’t change. Businesses are preoccupied with skills, believe good workers are hard to find and struggle to figure out how to implement hybrid work policies. We think 2024 will be similar...
Namely will offer 24/7 live support to expand its customer service efforts, using its support team, rather than chat, to provide personalized guidance, answer questions, resolve issues and generally help out users and platform administrators. "We understand the world today works in dynamic environments, and the needs of customers don't...
While the market for HR technology among small businesses is growing steadily, new employers aren’t sure-fire prospects for vendors of cloud-based solutions. A study by business.com found that during 2023, 58% of SMBs without such software weren’t sure if they’d adopt it during 2023. More than a quarter (28%)...
CHROs and their colleagues in Purchasing and Procurement should understand two things about artificial intelligence: It’s going to change the way we work in ways we can’t imagine, but it’s not going to do that any time soon. Generative AI has demonstrated its power in making work more efficient and...
HR technology analyst firm Brandon Hall Group launched a digital marketing agency to support vendors of HR and learning solutions. Called Agency! By Brandon Hall Group, the unit offers marketing services including content marketing, organic and paid search, multi-touch attribution and account-based marketing. Its efforts will lean heavily on buyer...
Lost in the noise of OpenAI’s executive kerfuffle is the launch of OpenAI’s AI app marketplace. According to Reuters, the GPT Store will allow developers to share AI-based apps – called GPTs – and earn revenue based on its number of users. The announcements took place at the company’s first...
Marketing and communications decision-makers plan to increase their budgets as well as their use of AI during 2024. A survey by the marketing agency Matter Communications found that 84% plan to increase their marketing spend next year, with more than 40% saying they’ll do so substantially. In the HR technology...
UKG’s latest product announcements denote a focus on incorporating generative-AI capabilities and data from the company’s Great Place to Work Institute into its platform. At last week’s Aspire conference, UKG’s messaging emphasized availability of its Great Place to Work Hub, a new set of tools that HR teams can use...