Oracle HCM Focuses on Streamlined HR at OpenWorld

Oracle HCM

The latest additions to Oracle HCM are designed to help customers compete more aggressively by providing HR with the tools it needs to make contributions to the business that go beyond the workforce.

“We’ve done a lot of thinking and work around how we integrate HR with the rest of the business suite so that they can align their organizational structure and people strategy to support the growth of the business,” Emily He, Oracle’s senior vice president of marketing for HCM, told us just before the conference. As organizations confront continuous changes in the competitive landscape, technology and markets and their own structures through M&As, it’s become particularly important for them to align their people and business strategies, she said.

That’s the context in which Oracle announced new AI and other updates to HCM Cloud. “The latest innovations help HR teams reimagine people and talent processes in order to build stronger teams faster, reduce employee turnover and enhance the employee experience,” the company said in a press release.

Note the emphasis on employee experience. “The constantly changing expectations of candidates and employees is one of the biggest challenges organizations face today,” observed Chris Leone, Oracle HCM Cloud’s SVP of development. Those changing expectations lead to escalating recruiting costs and increasing turnover, he said, and they’re changing so quickly that most companies can’t keep up. “By continuing to integrate the latest in artificial intelligence and machine learning within Oracle HCM Cloud, we are helping our customers simplify the complex and deliver the best possible employee experience,” Leone explained.

Against that background, Oracle announced a number of updates to HCM:

First, it’s using AI and machine learning to improve the employee experience. Among the new features in this area:

  • A scalable HR concierge with digital assistants to both increase employee engagement and improve HR productivity. Through chatbots, employees will be able to get answers to common HR questions more easily, without the intervention of HR staffers.
  • A responsive mobile experience provides employees and managers with a consistent and personalized experience on their desktop, tablet or mobile phone.
  • Configurable action lists for represented worker processes will simplifying practices, policies and procedures by automating contract management for union workers and others covered by collective bargaining agreements.

Then there’s talent acquisition acquisition and retention:

  • New integrations with LinkedIn simplify sourcing candidates by providing a more efficient recruiter experience. The integrations include automated sourcing, candidate search, referral recommendations and recruiter system connect. The integrations with LinkedIn also should help HR retain employees by growing their internal talent pool, increasing internal mobility and enhancing career development opportunities.
  • Smart sourcing allows recruiting teams to go beyond standard job profile matching to consider factors such as likelihood to accept, predicted performance and expected tenure.
  • My Brand strengthens employee engagement by helping employees hone skills and build personal brands by driving collaboration and enabling mentor recommendations.

And for HR:

  • Self-learning risk management with advanced HCM controls is designed to lower the cost of regulatory compliance, prevent fraudulent payments and increase the separation of duties by detecting access anomalies and strengthening security and data privacy.
  • Strategic workforce planning allows HR to be become more proactive in planning and optimizing the workforce, assessing talent and skills gaps, visualizing predicted impact on headcount and cost, and structuring the organization to support today’s pace of change in business.
  • The HCM Experience Design Studio is intended to increase employee satisfaction and HR productivity by creating employee experiences that align with company culture and enabling HR to configure, personalize and simplify processes without help from IT.

Oracle HCM and the Usage Gap

Another topic that’s high in Oracle’s thinking is continued rumblings of what He described as “a gap between the rate of which employees are adopting new technology and the rate of which enterprises are deploying new technology.” It’s the same story most IT professionals have heard dozens of times: Employees are increasingly impatient with being saddled without outmoded tools at work when they’re using simpler, more powerful devices at home. “In our daily lives, we’re all using Siri and Alexa and Google maps to navigate through our day,” He said. “But when you come to work, oftentimes we’re still using really outdated technology, and this is impacting the way people do work and their ability to be productive.”

Not only that, she echoed the words of many a recruiter when she said that dynamic impacts an organization’s ability to attract candidates “because they don’t want to join a company that’s not on the leading edge of technology, especially for the younger generation.”

Oracle, she said, approaches its product development with the idea of technology being an enabler—user needs should drive the tools rather than the tools drive user needs. Businesses, she believes, have always cared about employees, but now the labor market has forced them to pay more attention to how work getting done aligns with how employees live their lives outside of company time.

“Employees today are so overwhelmed by all these different tools and technologies. What they want is a decluttered experience, and that’s why we have structured our innovation around how can we make work simpler, how can we make work smarter and how can we make work change faster, make it more agile so we can adapt to the way people work.”

For the last several years, Oracle has discussed advanced technology, such as AI and machine learning, in a way that’s subtly different from other vendors. As Gretchen Alarcon, group vice president for Oracle’s HCM strategy, told the HCM Technology Report earlier this year, the company is more focused on embedding better capabilities into its products on an ongoing basis rather than trumpet each new feature. Emily He made the same point. As far as Oracle is concerned, “the main thing is a really embedding AI in our workflow,” she said. “So using AI to recommend key decisions and recommended next actions.”

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