Partner with the HCM Technology Report

The HCM Technology Report covers the business of HR technology–the tools, platforms and services employers use to recruit and manage their workforce. Through our exclusive coverage of company and product news, as well as expert commentary from some of the industry’s leading voices, we help customers and solutions providers make the best strategic, tactical and purchasing decisions possible.

Our Audience

Focused exclusively HCM technology and widely recognized as one of the most trusted sources of industry news, the Report is regularly visited by CEOs, CIOs, CFOs and CHROs, as well as vice presidents and directors of HR, IT, Purchasing and HR professionals. Industry analysts, consultants, the media and investors also frequent the site and listen to our weekly podcast. 

By PositionBy FunctionBy Age
30% Vice Presidents and Above
40% Department Heads and Above
30% Human Resources/HCM
16% IT
16% Finance & Business Services
46% 25-34
25% 35-44
14% 45-54
By Region
U.S. 56%
UK: 7%
Europe: 7%
India: 7%
Asia (Other): 13%
Canada: 4%
Australia: 2%
South Africa: 1%
Other: 2%

Our Usage

Web SitePeopleTech Podcast
Page Views: 23,000 monthly
Unique Visitors: 6,500 monthly
Pages Per Session: 2.6
Downloads: 6,500 monthly
Hours Listened: 380 monthly

Over the past 12 months, readership and usage has grown by approximately 35% per month.


Partnership Opportunities

The HCM Technology Report’s Editorial Partnerships are designed specifically for companies that see thought leadership and quality content as foundational to their marketing strategy. Packages include editorial opportunities that raise brand awareness and deepen our your relationship with customers, prospects and colleagues.

But you get more than exposure. Our partners’ content is delivered through an industry media outlet with a unique reputation for credibility. Guest columns and other partner features follow the same editorial guidelines as our reported news. As a result, your readers and listeners know that your content is useful, thoughtful and without hype. They recognize the leadership of your voice, and see the intelligence and quality that’s invested in your products.

Premier and Gold partnership levels are available. Whichever you choose, we’ll work with you to design a package of guest columns, display advertising and editorial opportunities that fits with your overall marketing and sales strategy. And, all of our partners receive exclusive briefings on key industry events, each one containing reporting and analysis not available anywhere else.

In addition, you can participate in our editorial efforts through:

  • Our Special Reports provide in-depth coverage of trends that impact the HCM technology industry. Partnerships include display advertising, mention in all promotional materials and editorial participation.
  • Web Site Category Sponsorship puts your company’s brand directly in front of the readers most important to your business.

Please contact us for pricing information.


Sponsored Content & Advertising

Take advantage of our sponsored content and advertising opportunities to reach decision-makers and influencers directly with messages that highlight your brand, products and other initiatives.

  • Guest Columns provide your executives and thought leaders with the opportunity to share their insights and analysis on industry developments, trends and other areas of interest.
  • Executive Q&As, via our web site, podcast or both, take a conversational approach to showcasing your company’s opinions and business through a one-on-one interview with HCM Technology Report Editor Mark Feffer. 
  • Roundtables: Gather a panel of your choosing to explore issues important to your company. Editor Mark Feffer can serve as moderator, or you can select your own. Available in either web or podcast formats.
  • White Paper & Feature Article: Publish your white paper in our library, and we’ll report an unbiased feature article covering the topics and trends it explores. Then we’ll promote it in dedicated email blasts and on social media.
  • Case Studies: Of course, you have success stories. But have you been able to tell them? The HCM Technology Report staff can help. We’ll report and write case studies by bringing to bear finely tuned reporting and writing techniques. The result showcases the details your audience should know in a concise, highly readable format. 
  • Feature Packages: We’ll produce a package of in-depth articles covering a topic you choose, written from an outline developed under the direction of your staff and reported using sources you select. 
  • Podcast Sponsorship: Includes your message at the head and tail of PeopleTech, our popular weekly podcast.
  • Web Site Tile Ads: Include your display advertising in our ad rotation, or embed ads in articles you select.
  • Email Advertising: Put your message in front of our growing weekly email readership and link to the destination of your choice.

Please contact us for pricing information.


News Services

In addition to the information on our web site, the HCM Technology Report provides several news and intelligence services offered exclusively to our partners and other customers. These include dispatches from major trade events such as the HR Technology Conference and UNLEASH, Special Reports on industry developments and trends, and even confidential reporting and analysis of your own user conference. Contact us to learn we can put our news-gathering resources to work for you.


Interested? Contact us for a full price list of Partnership and Sponsorship opportunities.