Buck Launches Benefits Suite With an ‘Engagement’ Push


HR consulting and technology firm Buck launched an engagement platform that it says will help employers take a more productive approach to technology.

The portfolio of products includes three services: bEngaged, bEnabled and bEquipped.

HR consulting and technology firm Buck launched a benefits platform it says will help employers take a more productive approach to technology. #HR #HRTech @buckglobal Share on X

In addition to offering analytics, Buck’s suite improves customer experience and integrates administration services.

  • bEngaged provides a single interface that gathers and presents data from multiple client systems using AI and integrated analytics.
  • bEnabled provides tools for end users to make benefits and rewards decisions and then take action. 
  • bEquipped gives employers an aggregated view of its people analytics, covering financial, workforce, healthcare, diversity and engagement data.

The suite “engages users where they are, enables employers to simplify their service delivery, and equips organizations to best manage their workforce,” said Buck Chief Technology Officer Scot Marcotte. He positioned the tools as being all about engagement: “To attract and retain top talent, employers must quickly re-think and re-imagine the employee experience with new tools that harness data to deliver increasingly positive outcomes,” he said.

The products feature proprietary modules, analytics and industry insights designed to help HR create a “consolidated user experience.” That experience should change the way employees work with the tools, leading to higher satisfaction, a healthier workforce, increased productivity  and, ultimately, a higher rate of return on investment.

Jack Freker, Buck’s CEO, said the new products “tap an unmet need in the market” by offering a personalized, high-touch end-user experience “that delivers the level of engagement our clients have come to expect.” The company’s clients, he said, “need simple and straightforward solutions that offer actionable insights into their programs and enable employees to make informed decisions.”

This month, Buck will end its its first year as a standalone business. In August 2018, the company was acquired from Conduent by private equity firm H.I.G. Capital. In November Buck launched BuckConnect, a benefits administration platform that allows employers to provide simplified environments through which individuals can access and manage their benefits.  

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