New Dice Features Help Employers Boost Branding Efforts


Dice is ratcheting up its efforts in employer branding with new features designed to help customers raise their visibility among technology-focused candidates. The features, called Company Profile and Discover Companies, aim to leverage an employer’s reputation as it presents its opportunities to job seekers.

The Company Profile feature helps companies showcase their technology culture and values while highlighting reasons skilled technology professionals should consider hiring on.

“We wanted to create an employer branding feature that allows organizations to tell their tech story, so they can connect with tech professionals who want to work at a place that ‘gets them,’” explained Dice CEO Art Zeile. The profiles incorporate information that technology candidates “really care about,” including the employer’s mission, details about its tech stack, benefits offered and open positions, he said. The profile allows organizations to share “not only what it is like to work at their company, but what it is like to do tech at their company.”

Branding to Discovery

Meanwhile, Discover Companies helps tech professionals identify companies that align with their work preferences. With it, job seekers can filter employers on Dice based on size, industry, location and remote work policies. Those who aren’t actively searching for work can learn about companies they may be interested in at some point in the future. From the employer’s point of view, its capabilities help attract well-matched talent, Dice said.

“In an era where corporate reputation is a make-or-break factor for many tech professionals, Dice remains at the forefront, providing cutting-edge solutions to elevate employer branding and recruitment efforts,” said Dice VP of Product Pam Portman.

In May, Dice launched its ChatGPT-powered AutoPen, a tool that automatically generates cover letters for technology candidates to use when applying for jobs through the company’s mobile app. AutoPen creates cover letters that are personalized to the user, the job and the company they’re applying to.  

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