Ceridian Adds Benefits Intelligence Tool to Dayforce

Ceridian Benefits Intel

Ceridian launched a new solution to help HR leaders create effective benefits packages, while making it easier for employees to research and understand which plans best fit their needs.

Dayforce Benefits Intelligence was made available in the U.S. as part of the latest Dayforce release, Release 59. The company said it can help organizations better forecast enrollment, measure plan utilization and manage costs through analytics and predictive modeling.  

.@Ceridian launches solution to help #HR leaders create effective benefits packages, make it easier for employees to understand which plans best fit their needs. #HRTech Click To Tweet

The platform forecasts enrollment trends and costs by simulating the adoption of different plans and measuring their financial impact, the company said. It also helps HR identify strengths and weaknesses in each plan by measuring usage and distribution across the workforce. What-if scenarios allow for plan testing, and benefits calculations are updated in real time as employees make elections.

Release 59 also offers a leave management system that includes rules-based policies and a simpler employee experience. A geographic pay zone feature helps employers manage pay differentials to reflect the realities of individual markets.

Joe Korngiebel, Ceridian’s chief product and technology officer, said Dayforce Benefits Intelligence was designed “to maximize value for both the employer and employee by transforming transactional data into powerful insights.”

Shifting Approaches

Earlier this year, Ceridian began emphasizing digital approaches in its marketing efforts as face-to-face opportunities were curtailed by the Covid-19 pandemic. In May, the company said attendance at its first virtual summit was strong, and virtual one-to-ones between its sales people and prospects seemed “to be going very nicely,” in the words of CEO David Ossip.

The company’s digital marketing efforts benefited from the company’s expertise in payroll and tax, Ossip said. For one thing, the complexity of U.S. and Canadian government programs gave Ceridian an opportunity to position itself as a helpful expert. “We’ve done a lot of very informative webinars, leveraging outside speakers and our own experts, and I think that has improved the brand of Ceridian,” Ossip said.

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Image: Ceridian

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