New Dice Tool Continues Focus on Usability, Intelligent Search

Intelligent Search

Dice launched Candidate Match, a new tool that applies intelligent automation and machine learning to recruiter searches on the technology-focused job board.

Art Zeile, CEO of Dice parent DHI Group, said Candidate Match is “tailor-made” for the technology industry.

The feature uses job and candidate data, rather than keyword matching alone, to match job seekers with open roles. It also allows recruiters to sort applicants within five classification levels. All the while, it learns from the input if users, be they recruiters, HR professionals, candidates or hiring managers.

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Zeile said the tool combines Dice’s proprietary skills data model and advanced algorithms to identify relationships between skills, which in turn presents “the most relevant recommendations” to employers.

While DHI Group didn’t say if Candidate Match would be incorporated into its other products, ClearanceJobs and eFinancialCareers. However, Zeile described the feature as “another step” toward the company’s development of improved matching algorithms.

The tool’s approach seems much like that of many other recruiting products: It helps recruiters quickly determine which candidates are the most promising so they can prioritize their work. It assesses skills along with past, current and desired titles in the context of an employer’s job posting.   

Betting on Intelligent Search

In late 2018, Dice rolled out TalentSearch, a recruiter’s product that offers 11 million candidate profiles that include not just contact, resume information and social footprint information, but also an indication of a candidate’s willingness to switch jobs. Its tools were designed to be flexible enough for both hard-core searchers and less-sophisticated users.

TalentSearch was a leap forward for Dice, and DHI Group, which has struggled in recent years to regain its position as the hunting ground of choice for technology recruiters. As candidates and recruiters fled even targeted job boards for community-driven sites like GitHub and Stack Overflow, the company and its competitors had to unearth ways to make themselves more attractive to both audiences.

Dice seems to be focusing on three areas: intelligent search, convenience through logically assembled tool sets and ease of use. At last year’s HR Tech conference, DHI Group’s Senior Director of Product Mike Marasch emphasized the company’s focus on identifying quality candidates over generating higher results.  

Of course, the measure of Dice’s success lies in its business results. Recently, Dice reported first-quarter revenues of $23.1 million, down 1 percent from the previous year but continuing an ongoing upward trend. At the time, DHI Group said it anticipated that Dice would return to year-on-year revenue increased during 2019’s second half.

Disclosure: Mark Feffer was employed by DHI Group for eight years and continues to write Dice Insights.

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