Employers Begin Wading into the Metaverse


Solutions in the metaverse will be able to help businesses create deeper experiences for distributed and remote workers and take onboarding “to a whole new level,” writes Vikram Ahuja in Forbes. In addition, this “experiential” solution could help recruiters keep closer tabs on each candidate’s journey through the talent acquisition process.

Ahuja, founder and CEO of the remote team-building startup Talent500, said there are real challenges to address as technology, social and economic trends exert pressure on the world of work. “[M[ore than ever, your ability to attract and retain the best talent depends on the employee experience you design,” he said. “About half of job seekers have had an unpleasant hiring experience, while some 90% aren’t satisfied with their onboarding process.”

Will the metaverse be the next hot topic in the boardroom? It's not too early to find out. #HR #HRTech Share on X

Ahuja sees “serious potential” in the augmented and  virtual realities of the metaverse. He also sees increasing boardroom discussions taking place about a company’s metaverse strategy. He expects virtual tools and avatars to improve the employee lifecycle and strengthen workplace communities.

First Steps into the Metaverse

Already, an initial group of employers is conducting job fairs in the metaverse, Ahuja said. The technology allows them to present company information in virtual lobbies and through holographic presentations. Meanwhile, hiring managers can study a candidate’s behavior and observe their interactions with both individuals and groups. The metaverse’s underlying technology provides analytics that reveal detailed information about how candidates interacted during an event.

During onboarding, virtual technology provides feedback on how well candidates perform, both in general and with specific tasks. Immersive learning can also help improve the results of a company’s learning programs. “For many brands, the metaverse can be a path toward faster and more comprehensive learning programs,” Ahuja said. “It can also offer increased levels of engagement and motivation by facilitating self-paced learning and memorable experiences.”

By integrating the metaverse with their talent strategy, employers can give themselves a “competitive edge” in the labor market, Ahuja wrote. “The end goal should be to create immersive experiences for your employees.”

Image: 123RF

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