Willo, a Glasgow-based video interview company, announced an expansion of operations in the U.S. According to Insider.co.uk, the U.S. market already accounts for more than 65% of the business’s revenue.
Founded in 2018, Willow aims “to connect people with opportunity using technology.” The company helps candidates and recruiters by simplifying the hiring process using its candidate screening platform.
The expansion plans include a new headquarters in New York City, which is set to open this month. In addition, the company expects to double its headcount for global recruitment. Willo plans to bring on 25 new global employees in an effort of “driving further growth in the U.S., U.K. and Asian markets,” it said.
“The way the U.S. market has embraced Willo’s technology has been astounding, and this latest investment will enable us to meet the booming demand for async hiring tools among businesses and organizations of all sizes,” said co-founder Euan Cameron.
Funding for Change
The news comes on the heels of a recent (December 2022) investment from 1818 Venture Capital, which raised the company’s total funding to $2.5 million. “We secured our first round of investment during the pandemic as remote working took off, and the support and commitment shown from our latest round of investors shows the world of work has changed for good and for the better,” Cameron said.
Investors believe the time is right for companies like Willo to build up their business. “For obvious reasons, the adoption of both asynchronous and distributed working and hiring practices has accelerated over the last few years,” said Richard Avery-Wright, founding partner of 1818 Venture Capital. “That said, we are still early in the adoption curve for many novel solutions and most businesses are yet to adapt and reap the benefits of these new approaches.”