iHire unveiled a service to help companies assist their laid-off employees to find new jobs, a particularly timely feature as the number of unemployed workers in the U.S. climbs.
The company’s Virtual Outplacement Services combines personalized job-seeker support with its career-management platform. iHire positions is outplacement services as being affordable and “compassionate.” Besides layoffs, iHire aims to assist companies transitioning through mergers, acquisitions and other situations that can result in displaced workers.
iHire positions new virtual outplacement services as a way to reinforce employer brand. @iHireJobNetwork #HR #HRTech Click To TweetiHire’s new services provide virtual one-on-one coaching, resume-writing, access to iHire’s job-matching and a personalized job-search plan.
“Adding outplacement services to our product suite was a natural fit, as we’ve spent the past two decades working closely with job seekers at every stage of their career,” said iHire President and CEO Steve Flook.
Outplacement and Employer Brand
In announcing Virtual Outplacement Services, iHire stressed that the real value of offering outplacement lies in “treating employees well during these challenging times.” In other words: it helps with employer branding.
That’s become a common message among HR leaders and solution providers, who believe how companies behave during the pandemic will be noted and remembered by candidates as the economy recovers.
“Even in a remote environment or when people are being rehired, furloughed, or laid off—how those layoffs were handled and how that was communicated is going to be crucial,” observed Cecile Alper-Leroux, vice president of HCM Innovation at Ultimate Software, in a recent conversation with the HCM Technology Report.
Jason Hayes, iHire’s vice president of employer sales and customer success, said the company was initially focused on employer branding when it began developing its outplacement program. However, the pandemic encouraged the team to think more deeply. “The reality is that employers are being forced to lay off good, hard-working employees,” he said. “They want to show they care, and we want to help.”
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