Integration Opens ZipRecruiter to ADP Workforce Now Users


ADP is making ZipRecruiter available through an integration with its WorkForce Now Recruitment module. The connection allows recruiters to directly access candidates and tools that will help them identify candidates who align to their needs.

Laura Brown, president of major account services and ADP Canada, said the move builds on the company’s existing integration with ZipRecruiter, as well as ADP’s own work in data and technology. ““Further integration will provide a strong return on investment for clients,” she said.

.@ADP makes @ZipRecruiter available through Workforce Now, along with analytics, benchmarking tools. #HR #HRTeh Share on X

The integration offers features that improve the search for candidates and increased flexibility. Among them:

  • Ability to distribute jobs across more than 100 sites, reaching over 30 million candidates each month.
  • Use of ZipRecruiter’s sponsored job posts to increase application rates.
  • Smart-matching technology to identify candidates and invite them to apply.
  • Flexible job slots that allow employers to swap new jobs or pause a search and activate it later.
  • View applications in real-time, directly in ADP Workforce Now.
  • One-click apply.

Embedded Capabilities in Workforce Now

Complementing the integration are new embedded recruitment capabilities powered by ADP’s people analytics and benchmarking platform, DataCloud. The first of these new features is Profile Relevancy, a tool that helps score, assess and match candidates to a particular a job opening.  

Last year, ADP added features to DataCloud in a move to improve its user experience and leverage machine learning. At the time, Jack Berkowitz, ADP’s senior vice president of product development, said the enhancements were meant to make data more accessible and understandable for employers.

In addition, ADP’s Compensation Benchmarks provides industry and geographic compensation data for use when creating job requisitions. Compensation Benchmarks uses data from around 90 million unique employees and over 740,000 companies, ADP said.

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