Limeade Takes Over TINYpulse to Broaden Experience Platform


Limeade acquired TINYpulse, a maker of employee listening software.

TINYpulse was founded in 2012 with the mission to “make employees happier.” The company said it has more than 500 customers ranging from startups to Fortune 500 enterprises. Limeade believes the acquisition will give it direct access to mid-market customers looking for an integrated well-being and experience solution, and over time will enhance the Limeade experience for enterprise customers.

.@Limeade acquires TINYpulse as the market for employee listening and engagement services grows. #HR #HRTech Share on X

The deal comes as analysts foresee notable growth in the market for employee listening and employee experience solutions. IDC believes the market for employee experience solutions is noticeably growing, with 44% of organizations worldwide, and 47% of those in the U.S., planning to increase spending in the area.

“Limeade Institute science tells us that listening, learning and acting on employee feedback is a top driver of well-being actions,” said CEO Henry Albrecht. “By adding TINYpulse listening capabilities, Limeade is poised to deliver the next-generation employee well-being solution that fits seamlessly into people’s daily work.”

The TINYpulse ‘Flywheel’

TINYpulse creates a dialogue between managers and employees, resulting in what it calls “a flywheel of input, feedback and action as a seamless part of the daily workflow.” The companies said TINYpulse’s listening functionality will increases Limeade’s ability to serve employees with well-being experiences at the moments they’re needed.

Both TINYpulse CEO David Niu and President and COO Dave Smith are committed to maintaining business consistency and executing the longer-term business plan, the companies said. TINYpulse’s workforce will be integrated with the Limeade team over time.  

The transaction is worth some $8.8 million. TINYpulse ended Fiscal 2020 with continuing revenue of $6.5 million and an adjusted EBITDA loss of $1.2 million.  

Limeade recently unveiled a new collaboration with Microsoft Viva, through which its content and activities are added directly into the flow of work.

Image: Limeade

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