DEI platform Mathison closed a $25 million round of Series A funding, led by F-Prime Capital with involvement from Bain Capital Ventures, SemperVirens, ANIMO Ventures, GTM Fund, Gaingels and JP Morgan. This investment will be used to build out the company’s data and analytics capabilities, scale its go-to-market team and increase collective impact with employers.
“Existing solutions are disjointed and their high price tags have made DEI cost prohibitive and operationally cumbersome to manage,” said Mathison co-founder Arthur Woods. “[We] recognized employers were missing the proper insights and systems to support their DEI efforts at scale.” Mathison, he said, was designed to help employers build a “holistic” DEI strategy that they could immediately put into action and then continuously manage across the organization..@Mathisonio's Series A funds will be used to build the company’s data and analytics capabilities, scale its go-to-market team and increase collective impact with employers. #HR #HRTech Click To Tweet
Mathison established its Diversity, Equity and Inclusion operating system, which gives employers one place to manage:
- DEI measurement, benchmarking and reporting
- Diversity sourcing to open up the hiring pipeline
- DEI training and tools to shift behavior and reduce bias
Designed to integrate into employers’ existing systems, Mathison’s tools can be implemented into every employee’s daily tasks and melded with a comprehensive managers’ dashboard of DEI metrics.
In a short time, Mathison has located over 50,000 underrepresented candidates for employers, supporting the development of hundreds of new equitable talent policies across over 30 industries and involving more than 10,000 employees in DEI training.
According to a study by Deloitte, 69% of executives say diversity is their top priority right now. Some 93% of employers don’t have a reliable diversity hiring solution, and 76% of those haven’t set diversity goals. Nearly half of those who have goals are not confident they will achieve them.
“Just as every essential business function, from payroll to sales, has had a system of record, the same should exist for DEI,” said John Lin, an investor from F-Prime Capital.