It seems like every day there’s a new story about OpenAI. The the most recent is notably dramatic – a class-action lawsuit is taking form, with plaintiffs alleging the company ran afoul of privacy and copyright rules as it scraped data to train its ChatGPT app.
But there’s also quieter news worth keeping an eye on. According to Reuters and the Information, OpenAI plans to create an online marketplace where developers that leverage the company’s technology can sell their products.
On both the buy and sell side, a growing number of companies are customizing ChatGPT’s technology to their specific needs. That can include solutions that do everything from identifying financial fraud to answering questions using internal documents.
Chances are good that most, if not all, of these organizations already have experience using such marketplaces. SAP, UKG, BambooHR, ADP and a host of others frequently collaborate with others to join their products with more specialized solutions.
Although an OpenAI marketplace would compete with those run by some of its partners – Salesforce and Microsoft come to mind – it would also do what all marketplaces do, namely simplify distribution for a wider set of prospects than the company has.
Fertile Ground
In an interview with the HCM Technology Report’s podcast PeopleTech, beqom Chief Customer Officer Aisling Teillard said nearly half of all companies already use ChatGPT, and another 30% are planning to. “So that’s pretty much most of the organizations out there are using it in some shape or form,” she said, “80% of the companies are already using AI in some form of HR.”
That HR has already embraced ChatGPT indicates industry will provide an OpenAI marketplace with fertile ground. “Over the past six months, it’s become clear that AI—and, specifically, AI’s best-known iteration, ChatGPT—isn’t likely to replace many HR professionals,” wrote SHRM. “But HR professionals who understand and use AI and ChatGPT are likely to replace HR professionals who don’t.”
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