Cornerstone OnDemand Builds Momentum With Content Moves

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Cornerstone OnDemand launched new content offerings including a learning series, A Seat at the Table, designed for today’s skills-focused workforce. It also hired Emmy-winning producer Dave Grant and organized partnerships with Skill Pill and Sponge Compliance to support business performance skill-building.

The announcement closely follows the introduction of Cornerstone Xplor, which the company calls “a holistic people growth experience.” Xplor delivers an integrated, personalized approach to learning, skill development, growth and career mobility, the company said.  

Cornerstone OnDemand launched new content offerings including a learning series designed for today’s skills-focused workforce. #HR #HRTech @CornerstoneInc Click To Tweet

A Seat at the Table is being produced by Cornerstone Studios, the company’s content-production arm. The series showcases dialogues to help develop an understanding of diversity, equity, inclusion and belonging (DEIB) as a skill in the workplace. To supplement the series, Cornerstone Studios developed guides to encourage business leaders to take action and promote team dialogue.  

To elevate Cornerstone Studios’ work, the company hired Grant – an unscripted television executive and three-time Emmy winner – as its new head of production.

“Reengaging modern, tech savvy employees will require new content that is fresh, educational, inclusive and entertaining,” said Grant. “By expanding Cornerstone’s learning experience to meet the expectations of today’s modern workforce, we are acknowledging the high expectations for quality content required by consumers and pivoting our strategy to meet that demand.”

Steady Building of Content

Cornerstone has also been augmenting its content offerings through partnerships. New business performance and integrity content from Skill Pill and Sponge Compliance will provide customers with access to a multilanguage content library, and by the end of the year fully localized courses in French, German, Spanish, Dutch, Italian, Arabic and Turkish will be available. (Subtitled courses will be available in Chinese, Korean and Japanese.)

Cornerstone’s continued development on its content business stems from an increased demand in online learning that correlates with changing work environments and a focus on developing new and different skillsets. In part because of the pandemic, Cornerstone said it saw a four-fold increase in registrations for self-directed learning content in February 2021 compared to pre-pandemic levels in February 2020.

Some 36 million minutes of learning content have been consumed during 2021. Half of that was spent on spent on self-directed learning. Cornerstone said that implies a newfound interest in personal skill-building from both organizations and people.

Earlier this year, Cornerstone CEO Phil Saunders told analysts that the company’s focus on integrating content into its products “led to a surge in business” during its fourth quarter, which he believes validates the company’s strategy.  

Image: CSOD

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