Fiverr is developing a new platform to help corporate brands hire and manage agency teams and independent creatives. The company said the site will serve changing needs in the creative industry, and signals a move into the marketing business.
Last week, Fiverr acquired the creative-talent site Working Not Working, which has a talent base of “tens of thousands” of creative professionals and is used by agencies and brands such as Google, Netflix, Spotify and Droga5. At the time, CEO Micha Kaufman said the acquisition would expand Fiverr’s penetration among creative talent. “This is just the beginning,” he added..@Fiverr said its new site will serve changing needs in the creative industry, and signals a move into the marketing business. #HR #HRTech Click To Tweet
The new platform will use Fiverr’s technology to “serve entire industries” in new ways, in part by helping companies to work more quickly and flexibly, Kaufman said. As marketers shift away from retainer arrangements and toward project-based approaches, they need improved access to professionals in order to scale for big project needs, he explained.
“The acquisition of Working Not Working is feeding into this new initiative with its creative base and industry experience, and we expect the new platform to open up more exceptional opportunities for the Working Not Working community,” Kaufman said.
Fiverr’s Future Path
Fiverr’s new platform, which is scheduled to launch later this year, will allow customers to “curate” their own creative teams, the company said.
To help develop the platform, Fiverr is forming a CMO advisory board meant to serve as a voice of the customer, along with a council that will make recommendations on the platform’s creative side.
Last week, Fiverr also launched Subscriptions, a feature that allows freelancers to establish long-term, ongoing relationships with their customers. In the past, Fiverr had only offered the ability to pay on a per-project basis. The company called the feature “a huge step” in its efforts to expand its offerings appeal to larger businesses, agencies and corporate teams.