Developers of gig platforms are pursuing strategies that combine the finding and hiring of talent with solutions tailored to specific industries or business needs.
Sometimes working with established HR tech businesses, these companies have either trained their sights on narrow verticals, such as media and healthcare, or are creating solutions intended to provide support to the gig workforce itself.Gig tech platforms are combining talent solutions with tools tailored to specific industries or business needs. #HR #HRTech #HRTribe Click To Tweet
For example, New York City-based Third Summit Corporation is acquiring Blis, a digital hiring platform for freelance content creators. The company will integrate Blis into an “ecosystem” of businesses that, together, will provide a full range of digital media and advertising solutions to mid-tier companies.
This spring, Third Summit plans to launch a talent marketplace called Alteon Community, which will meld hiring with a content management system (Alteon Cloud) and a payment processor (Alteon Pay). Built on the API of the CMS Vidispine, the platform will include technology from IBM Aspera, IBM Watson and IBM Cloud Object Storage. It will also include an integration with Adobe Premiere, allowing users to store, stream and edit video content while working with multiple collaborators.
Combining workforce and business tools is also the idea behind ClariFi, a workforce management system from the healthcare managed service provider SimpliFi. ClariFi is designed to bring together tools for sourcing contingent labor sources and managing hospital budgets in one place. The company said it allows health systems to administer agency labor, float pool, international and per diem workers within a single application, and provide real-time breakdowns of labor utilization and performance vs. budget data.
Gig Technology for Benefits
In London, the insurance technology startup Collective Benefits completed a seed round of about $4.3million. The money will be used to develop a benefits platform for gig workers. The round includes investments from Stride.VC and existing backers Delin Ventures, Insurtech Gateway and several angels.
Collective Benefits said its platform provides self-employed workers with access to benefits such as sick pay, family leave and mental health support.
Finally, HR Tech Investments—the investment unit of Indeed—led a $3.7 million Series A investment in Upshift, a Cincinnati based on-demand staffing platform for the hospitality and light-industrial sectors. Upshift’s smartphone and web solutions are available in 15 U.S. cities. The company says it has “tens of thousands” of employees using the platform to connect with over 1,000 employers.
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