hireEZ will begin offering generative AI functionality in a product release planned for March 9. The update will use the Generative Pre-trained Transformer 3 (GPT-3) language model and hireEZ’s machine learning data with the aim of helping recruiters compose and send email messages to candidates more quickly than they can using traditional tools.
The company sees the advent of generative AI as “a massive opportunity to improve how businesses engage and communicate with talent,” said CEO Steven Jiang. Among the company’s goals, he said, is to make sure the solution’s technology works “efficiently and ethically for both companies and job candidates.”
The GPT3-powered functionality will allow recruiters to generate candidate emails based on a job description, thus automating the composing individual messages. Recruiters often face that chore hundreds of times a day.
Generative AI uses algorithms to generate new and original content including text, audio, images and code.
Machine Learning for Tailored Messages
To maximize the utility of each AI-generated message, the hireEZ platform will use proprietary machine learning data to automatically produce language tailored for recruitment. hireEZ is aiming to make it easier for recruiters to engage with applicants and increase their ability to personalize candidate outreach at scale.
Initially, the new capability will be available to a limited group of customers, followed by others who have registered on a waitlist. After that, the product will be released to the public.
Artificial intelligence has been at the core of the hireEZ platform since it launched what it calls the world’s first AI candidate sourcing technology in 2017. The company says it’s committed to the responsible development of technology and adheres to a formal set of principles for building AI systems. Last year, hireEZ launched two services, EZ Rediscovery and EZ Insights. EZ Rediscovery helps employers update information in their ATS, such as an individual’s work history, skills, email addresses and phone numbers. EZ Insights helps talent acquisition leaders develop strategic workforce plans by tapping into industry and competitor-specific benchmarking data.