Expands LEAD2019’s Scope; Teams With Qualtrics X4

LEAD2018 Roundtable has expanded the scope of its annual LEAD conference by partnering with Qualtrics’ X4 Experience Management Summit. The events will be held March 5-8 in Salt Lake City.

LEAD offers an immersive educational program for professionals who create leadership development programs in large companies. With between 200 and 300 learning managers and executives attending, the conference’s foundation is a series of workshops and roundtable discussions with learning experts who’ve had hands-on experience creating leadership development programs.

These are the people the conference is built around, said Debbie McGrath,’s founder and CEO. They’re the CLOs or directors of training who help managers and executives “build an engaged workforce that’s capable and qualified.”

That’s no small task, she pointed out. Among other things, companies must tailor their courses for distinct audiences. “There are different modalities you would program depending on the hierarchy or where learners are in their leadership journey,” McGrath explained.

LEAD’s format allows attendees preparing to tackle a particular subject to meet with peers who’ve successfully faced similar challenges. “The workshops and the roundtables are where all the meat is,” said McGrath.

For example, a professional developing global, multi-lingual training for front-line managers can meet colleagues who’ve produced comparable programs. Together, they can explore the nuts and bolts of getting buy-in, budgeting, keeping learners engaged and ROI.

Leadership training has become increasingly important as more evidence surfaces that many workforce problems can be traced to poor leadership training, McGrath said. “Over the last two years, we’ve done a lot of primary research [and found] that a lot of the issues that we have in the workplace are all because our management and leaders are not trained properly,” she said.

“They’re not doing proper performance reviews. They’re not really making people accountable. They’re not inspiring them to show up for work. There are so many basic things that they just aren’t doing well.”

The X4 summit, which expects 10,000 people to attend, is centered on creating experiences for employees, customers, products and brands.

Attendance at both conferences, plus the annual LEAD awards, is available for $1,399. You can register here. McGrath notes both LEAD2019 and X4 are nearly sold out.

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