meQuilibrium’s New ‘Workforce Campaigns’ Aim to Help HR Take Action on Performance

meQ App

meQuilibrium, whose platform is designed to help position workforces for growth, announced new services-led software that will enable HR and business leaders to identify and address risks and growth opportunities by leveraging data insights, targeted communications and upskilling.

Called “Workforce Campaigns,” the package helps organizations reduce risk and promote growth to build a more resilient workforce, the company said. This, it believes, will lead to improved performance, reduced turnover and better business outcomes. The approach should provide HR leaders with the tools they need to deploy campaigns that can effect change by teaching employees essential skills to relieve stress, create work-life balance, protect them from burnout and manage uncertainty.

“Building on meQ’s proprietary population analytics, which detect workforce breakdowns and risks, our new Workforce Campaigns capabilities allow organizations to deliver a campaign-driven approach to address key risks and opportunities at the center of workforce performance today ,” said Jan Bruce, meQ’s CEO and co-founder.  

Building on meQ’s Workforce Intelligence and pulling from 1.6 billion data points, Workforce Campaigns provides data on seven areas of potential risk or growth: burnout, stress management, work-life balance, empathy, purpose, managing uncertainty and well-being. Each area has a pre-built campaign of targeted resources designed to help move the population away from risk by building their awareness, educating them with interactive activities and introducing them to skills or practices that will help make positive change. A number of campaigns are available to support the needs and skills of managers.

Campaigns can be targeted to strategic sub-populations by geographic location, job role and line of business to remediate identified risks or support growth opportunities. Targeted campaigns deliver mini courses to specific populations and address areas of concern, support employee development and build sustainable resilience within the organization.   Bruce said Workforce Intelligence helps leaders “address issues of strategic importance to the business,” such as developing an agile organization, training on empathy and assistance combatting burnout.

Image: meQuilibrium

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