Recruitment marketing firm Recruitics released Vision Analytics, a data analysis platform that aims to enable the real-time, actionable conversion of data. The platform will act as a centralized reporting hub for recruitment marketers, connecting data from career sites, the ATS, job boards, social networks and media.
Founded in 2012, Recruitics delivers recruitment marketing solutions that include candidate targeting and acquisition, applicant nurturing and engagement, employer branding, career sites, programmatic advertising and data analytics.
Vision’s goal is to help companies analyze and compare their performance to wider market data and trends in worker availability and competitive intensity, Recruitics said. The solution is powered by the company’s existing recruitment technology platform, called iON, which uses data to help organizations “optimize” their marketing strategies. Users access data by asking the platform simple questions.
Supporting Data-Driven Hiring
According to Recruitics, Vision integrates with a variety of ATS products and other recruiting technologies to bring all data into one location. In addition, the platform automatically integrates labor market and benchmark data from the Bureau of Labor Statistics and other sources.
Customers will also have access to a variety of filtering, sorting and viewing options to provide greater data control and insights into the activity of their talent acquisition funnel. In addition, TA teams can customize reporting on their dashboard to better align information with their business’s attributes, goals and objectives.
Aligning recruitment marketing data to the “nuanced” needs and business objectives of organizations is vital to success in data-driven hiring, said Recruitics CEO Adam Stafford.
In May, Recruitics acquired video recruitment platform Jamyr in in a bid to help organizations build their employer brand and engage candidates. The addition allowed companies to request, record, edit and curate employee-generated recruitment video content from in-office and remote workers. Recruitics said the acquisition will help its customers attract talent, convert them to hires and retain them.