To provide you with effective recruitment marketing strategies, we asked twelve professionals from various fields, including CEOs and HR leads, to share their insights. From leveraging LinkedIn for brand recognition to sharing employee testimonials and success stories, these leaders have shared their top strategies that have proven successful in their organizations.
Leverage LinkedIn for Brand Recognition
We are a small but mighty HR consulting firm, so we are very intentional about where we spend our money. Our recruitment marketing doesn’t cost much because we are committed to brand recognition and amplifying our brand through LinkedIn. We want to expose people to our brand through our LinkedIn content strategy. We post blogs, thought leadership content and our earned media as much as we can.
Organically, it drives people to our profiles and our company page. Ideally, those viewers follow the page because they are intrigued by our innovative approach to HR, and when we do go to market to fill a role, they already are connected with us (or at least know about us) and are interested in learning more about a position with us.
One of our consultants ended up applying with us, and eventually landing the position, mainly because she saw a blog about pivoting into HR we had posted. She followed the company page, and when we were hiring, she was one of the first people to apply.
Eric Mochnacz
Director of Operations, Red Clover
Craft SEO-Optimized Job Descriptions
Since we’re a fully online business, we’ve found that writing not just engaging, but also SEO-optimized, job descriptions helps us attract more high-quality talent. We meticulously craft each job description to resonate not just with search engines, but more importantly, with our ideal, targeted candidate pools. Transparency and attention to detail here grab interest and encourage potential candidates to click ‘apply’.
While generic job ads abound, our detailed descriptions can stand out, painting a clearer picture of what the role entails, as well as showcasing our culture and career growth potential. This strategy has proved fruitful, attracting passionate, driven individuals who align with our business’s values and mission.
Teresha Aird
Chief Marketing Officer and HR Lead, Offices.net
Establish an Employee-Advocacy Program
Establishing an employee-advocacy program has proven highly effective for our organization’s recruitment-marketing strategy. This initiative encourages our current employees to become brand ambassadors and share their positive experiences within the company. By tapping into their authentic voices, we harness the power of word-of-mouth marketing to attract potential candidates.
In this program, we empower employees to share their work stories, achievements and insights on social-media platforms and professional networks. This approach humanizes our brand, providing prospective candidates with genuine insights into our company culture and values. When potential hires see actual employees expressing enthusiasm for their roles and the organization, it generates credibility and trust.
Beth Worthy
President, GMR Transcription Services, Inc.
Offer Paid Internships to Students
We like to hire young, talented people who do not necessarily have to have any work experience. However, they must have talent and drive. The best way to test this is on the job. We offer three-month internships with ten hours per week of remote work to students while they are studying.
We always pay our interns. Paying interns ensures both sides take the internship seriously and invest in it. At the end of the internship, we have a pretty good picture of who we want to keep and who we don’t. As we are fishing further upstream, we avoid highly competitive markets.
Dag Flachet
Co-Founder and Professor, Codific
Pioneer a “Talent Incubator” Program
At Click Intelligence, we’ve created our own “Talent Incubator” program, a recruitment marketing strategy that goes beyond traditional job postings. Realizing that the best talent often comes from nurturing potential, we’ve partnered with local universities and marketing boot camps to offer workshops, mentorships and hands-on projects.
One of our success stories includes a young marketer who, through our incubator program, grew from a college student with basic skills to a full-time, highly productive team member within a year. This program not only shows our commitment to growing the industry but also allows us to spot rising stars early on. It has contributed to a strong, dynamic team that understands our values and methodologies from the ground up.
Simon Brisk
Director, Click Intelligence Ltd
Try In-House Advertising on Slack Channels
Our in-house advertising on our Slack channels has been an incredibly effective recruitment strategy for us since our inception over three years ago, when we decided to be a “remote-first” company in culture and strategy. We have seen some great success stories in attracting highly skilled professionals from all over the world who joined our remote work environment, purely through in-house advertising.
I think we’ve created a really supportive community within our Slack channels, and by sticking by loyal employees and understanding how and why they want to work autonomously, we have been able to foster a strong sense of belonging that is not easily found elsewhere.
This loyalty has resulted in many employees sticking with us and turning us on to other talents who would be a great fit, some of whom I doubt we would have found through more traditional methods. That really is a testament to how successful this recruitment strategy has been for us.
Jason Smit
CEO, Contentellect
Transition to Virtual Job Fairs
Traditional job fairs used to be a logistical nightmare, but since going virtual in 2020, it’s been amazing! Online events are hosted where people from all over can drop by, no travel needed.
During the fair, candidates can chat, ask questions, and really get to know the company. It’s like they’re right there, just through their screens.
The best part? A much larger crowd is reached. The company is meeting talented folks it might never have connected with otherwise. Virtual job fairs have really opened up recruitment in a big way.
Irina Poddubnai
CEO and Founder, TrackMage
Nurture an Authentic Employer Brand
Our organization’s most impactful recruitment marketing strategy centers on nurturing an authentic employer brand that highlights our people-centric culture. By openly showcasing our vibrant company culture, which prioritizes employee well-being, professional development and collaborative teamwork, we establish a genuine connection that resonates with top talent.
This approach not only attracts exceptional candidates but also nurtures a sense of community and pride among our team, ultimately driving our sustained growth and meaningful client and candidate relationships.
Pallavi Goyal
AGM-BD and Ops, SilverPeople
Implement Search-Engine Optimization
One of the effective strategies we use is search-engine optimization. This strategy helps to cater to job seekers easily. It also plays an important role in the digital recruitment of our employees.
This strategy helps to show our website pages as top search results. It is done through the correct usage of specific keywords and phrases. These keywords and phrases align with our company’s goals and objectives. It helps to reach potential applicants who are interested in our company.
It also helps our potential employees to stay up-to-date with the current news on any job openings. They use similar keywords which improves our company’s rankings online as well.
Perry Zheng
Founder and CEO, Pallas
Harness Social Media for Recruitment
As a leader, one recruitment-marketing strategy that has proven to be highly effective for our organization is leveraging social media platforms.
By harnessing the power of platforms like LinkedIn, Facebook and Twitter, we can reach a wider audience of potential candidates and showcase our company culture, values, and job opportunities. Through engaging and authentic content, we attract top talent and build a strong employer brand that resonates with candidates.
Additionally, social media allows us to establish meaningful connections with job seekers, fostering a sense of community and transparency throughout the recruitment process. This strategy has not only increased the quality and quantity of applicants but also strengthened our employer reputation in the competitive job market.
Nabeel R
Chief Product Officer, Zown
Create an Engaging, Interactive “Hunt”
In our quest to attract the brightest minds, we turned our recruitment process into an “Adventure Hunt.” Through a series of engaging online challenges and real-life quests, candidates embark on a journey to discover our company’s values, culture and mission.
The Adventure Hunt is more than just a series of puzzles; it’s a metaphorical exploration of our organization. Candidates unravel clues that lead them to real projects, virtual team interactions and immersive experiences reflecting our work environment.
As adventurers progress, they not only learn about us but also showcase their skills, creativity and alignment with our values. The treasure at the end? An opportunity to join our crew, where the real adventure begins.
This approach has turned recruitment from a mundane process into an exciting exploration, attracting passionate and innovative individuals who were eager to embark on this unique journey with us. It’s been a win-win, treasure-hunting success!
Hayim Pinson
Founder, Muscle and Brawn
Share Employee Testimonials and Success Stories
At our organization, one recruitment-marketing strategy that has proven particularly effective is leveraging employee testimonials and success stories. We encourage our current employees to share their experiences, growth and achievements within the company on various platforms, such as social media, our website and industry-specific forums.
These testimonials offer authentic insights into our company culture, work environment and career progression opportunities. Prospective candidates find value in hearing firsthand accounts of our employees’ journeys and accomplishments. This approach humanizes our brand and builds trust with potential hires.
This recruitment-marketing strategy has significantly increased the quality and quantity of applicants, resulting in a higher retention rate and a more engaged workforce. By showcasing the positive experiences of our team members, we have effectively attracted top talent who align with our company values.
Nakshi Bhatt
HR, WebRatna
