Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

While most Americans are aware of artificial intelligence, their understanding of how it works varies depending on factors such as age and job position. And despite being open to AI handling specific tasks, Americans are reluctant to trust the technology with decisions that could significantly impact their own lives. Krista...
iCIMS launched a new website intended to connect HR and talent acquisition job seekers with open roles. HRjobs.icims.com aggregates open positions across industries from the iCIMS customer base. The site is designed to let HR and talent professionals browse and explore job opportunities and apply on the hiring company's career...
We spoke with Workforce Software CEO Mike Morini, a 30-year industry veteran who's spent much of his time growing and scaling enterprise software companies. He previously held executive positions at SAP, Aria Systems, OutlookSoft, InterWorld and Verbind.  How do you think today's labor market and economy are affecting the way employers think...
Ceridian will rebrand itself as Dayforce, adopting the name of its flagship HCM platform as its overall corporate identity, beginning in January. The move is meant to underscore the company’s ambitions for leadership in the cloud HCM space. The announcement was made at INSIGHTS 2023, Ceridian’s annual customer conference in...
SAP sees AI as a central part of its marketing strategy for SuccessFactors, steering its messaging and product development down complementary paths. In fact, a notable chunk of this week’s SuccessConnect conference will focus on how the company has wrapped AI into the entire SuccessFactors HXM suite. Broadly speaking, more...
Outmatch has rebranded to Harver while, separately, Wedge launched the Wedge Hire mobile app and several new product features. Outmatch acquired Harver in May. At the time, the company said Harver’s platform complemented the assessment, video interviewing and reference-checking capabilities of its Hiring Experience Stack. The combination, Outmatch said, would...
The HR Technology Conference & Exposition kicking off this week will showcase more than 400 HR tech offerings from around the world. This year’s event, which runs from Oct. 10 – Oct. 13, features products and sessions covering generative AI, people analytics, skills and remote work, reflecting the industry’s...
Workhuman introduced the Workhuman ROI Guarantee, which will refund the transaction fees collected if a customer does not achieve a "significant" increase in employee engagement or improvement in employee retention. “e’ve developed battle-tested best practices that give us absolute confidence we can guarantee results,” said Workhuman President Tom Libretto. “We’re...
Transcript Mark:Welcome to PeopleTech, the podcast of the HCM Technology Report. I'm Mark Feffer.Today I'm talking with Dan Kessler, the president of Energage. They research and analyze employee sentiment with an eye toward its use in employer branding. We're going to talk about how hiring has changed and...
UKG’s latest product announcements denote a focus on incorporating generative-AI capabilities and data from the company’s Great Place to Work Institute into its platform. At last week’s Aspire conference, UKG’s messaging emphasized availability of its Great Place to Work Hub, a new set of tools that HR teams can use...