Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Executives responsible for selecting business-technology solutions believe their experience and priorities align with those of their workforce. A new report from PwC says they’re often wrong. That’s an important idea to bear in mind when it comes to HCM technology, since both customers and vendors generally agree that getting the...
As businesses of all sizes begin to take advantage of technology solutions covering everything from finance to operations, marketing and, of course, the workforce, vendors with strong HCM components may find themselves in an increasingly advantageous market position. The reason’s simple: Alone among organizational functions, HR touches every corner of...
HCM technology customers are done with sales and marketing pitches that tout machine learning, artificial intelligence and the intricacies of other advanced technologies. Instead, they expect vendors to make the case for workable, reasonably priced solutions to the challenges they face in nearly every corner of HR. Conversations with HCM...
The organizers of the U.S.-based HR Technology Conference & Exposition and the workforce-management event HR Summit & Expo Asia have teamed to produce a new HR Festival Asia in May 2019. The two-day conference will focus on the convergence of HR and technology and how it will influence the future...
HCM technology vendors should consider expanding the educational components of their sales process as more evidence surfaces that senior executives tend to be reactive rather than proactive when it comes to facing disruptive technology challenges. That often puts them at odds with current and prospective workers, who not only embrace...
The HCM technology conference formerly known as HR Tech World reintroduced itself as UNLEASH America last week, bringing to Las Vegas a “less-is-more” dynamic that both attendees and exhibitors said emphasized discussions over product demos and offered buyers the opportunity to spend more time exploring solutions that might interest...
Up to 70 percent of U.S. small businesses, or roughly 1.5 million companies, have assigned HR responsibilities to staff members who handle the tasks in addition to their primary role, according to a study by ADP. The company found that such ad-hoc HR managers spend an average of more than...

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