Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Our weekly roundup of deals, product announcements and other HR technology news. L:L Listen to a podcast of our roundup. BetterUp closed a $300 million Series E fundraising round, bringing the company’s valuation to $4.7 billion and total funding to $600 million. The round makes BetterUp the largest mental health and coaching...
UKG acquired the Great Place to Work Institute, a consulting firm and researcher that reviews corporate cultures and certifies organizations that have managed to build a rewarding place to work. Great Place to Work is the organization behind Fortune’s annual list of 100 Best Companies to Work For, which the...
Jumpstart, a diversity recruitment platform, announced its rebranding as Canvas and the closing of $20 million in new funding. According to TechCrunch, the investment brings Canvas’s total dollars raised to date to $32.5 million. Canvas intends to use the investment to expand its platform into industries and verticals beyond technology, and...
Our weekly roundup of deals, product announcements and other HR technology news. Listen to a podcast of this roundup. Ceridian announced a partnership with RedZone Group Purchasing to become its exclusive HCM partner. Ceridian will provide RedZone’s members with access to Dayforce. RedZone offers professional sports franchises, arenas, stadiums, convention centers...
Ultimate Software and Kronos have been working under their new brand of UKG for just about a month, successfully navigating another step in the merger of two HR technology leaders. However, that step’s simply one of many, and much work remains in order to realize CEO Aron Ain’s vision...
Ultimate Software and Kronos, who closed their merger in April, unveiled their new corporate identity and began hinting at plans for their combined future. Beginning October 1, the merged companies will rebrand as UKG, for Ultimate Kronos Group, and adopt the tagline “Our purpose is people.” The company said the...
CEOs increasingly believe that the shift to remote work is now structural, indicating that employers will rely more heavily on technology that facilitates working from home, digital collaboration and automation. A survey by PwC found that 61% of CEOs say their businesses will be more digital in the future, a...
The push by HR technology vendors to help businesses bring employees back to work faces headwinds as the number of Covid-19 cases continues to rise and workers regard the idea of spending hours indoors with other people—distanced or not—as risky. In June, fewer than half of the workers surveyed by...
The HR Technology Conference & Exposition will be held online Oct. 27 – 30, 2020, becoming the latest industry event to, for now, abandon the idea of in-person gatherings during the Covid-19 pandemic. The digital conference, which will be free to attend, will present exhibits of new technology as well...
Our weekly roundup of deals, product announcements and other HR technology news. Listen to the podcast version of our roundup. Pymetrics and Infosys announced a consortium that brings together training partners Merit America, Per Scholas, Revature and Woz Enterprise to leverage their technologies to address the reskilling and employment needs raised...