Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Talent acquisition platform Greenhouse introduced a new partnership program that incorporates peer guidance into technology purchasing process. Along the way, the Customer-Preferred Partner Program elevates selected Greenhouse tech partners, specifically those that “create the most value and are preferred by existing Greenhouse customers,” the company...
HR.com and customer advocacy firm Seventh Echo will partner to help HR solutions companies build and measure customer advocacy programs. The companies said the announcement is the first in a series that will unveil a "comprehensive set" of marketing products and services for the HR industry.
More than 10,000 people are expected to flood Las Vegas next week for the annual HR Technology Conference & Exposition. While vendor home offices will be quiet, the air’s bound to fill with product and deal announcements. Event organizer LRP Conferences said it expects more than 80...
Many HCM technology vendors are trying so hard to rise above the noise they may be making it more difficult for their customers and prospects to understand their solutions’ value. Rather than advertise their product’s ability to solve an employer’s problems, they claim to offer an approach...
HRmarketer, which for years has provided a marketing and employee advocacy platform for the HR and recruiting industries, has rolled out advos, a redesigned and newly built version of its HRmarketer product. Designed for companies selling products and services into the HR community, advos combines marketing...
When UNLEASH America opens its doors for the second year next week, organizers expect to build on what they consider a solid start in 2018. “We expect everything to be bigger,” said China Gorman, managing director, America, for UNLEASH group. While she declined...
Trade shows and conferences are an important part of HR technology landscape, to the point where some business leaders wonder if these gatherings in Las Vegas, Orlando, Austin and other points around the map exert an undue influence on customer buying decisions. Most people in HR tech...
Executives responsible for selecting business-technology solutions believe their experience and priorities align with those of their workforce. A new report from PwC says they’re often wrong. That’s an important idea to bear in mind when it comes to HCM technology, since both customers and vendors generally agree that getting the...
HCM technology customers are done with sales and marketing pitches that tout machine learning, artificial intelligence and the intricacies of other advanced technologies. Instead, they expect vendors to make the case for workable, reasonably priced solutions to the challenges they face in nearly every corner of HR. Conversations with HCM...
The organizers of the U.S.-based HR Technology Conference & Exposition and the workforce-management event HR Summit & Expo Asia have teamed to produce a new HR Festival Asia in May 2019. The two-day conference will focus on the convergence of HR and technology and how it will influence the future...