Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Ultimate Software and Kronos have been working under their new brand of UKG for just about a month, successfully navigating another step in the merger of two HR technology leaders. However, that step’s simply one of many, and much work remains in order to realize CEO Aron...
Ultimate Software and Kronos, who closed their merger in April, unveiled their new corporate identity and began hinting at plans for their combined future. Beginning October 1, the merged companies will rebrand as UKG, for Ultimate Kronos Group, and adopt the tagline “Our purpose...
CEOs increasingly believe that the shift to remote work is now structural, indicating that employers will rely more heavily on technology that facilitates working from home, digital collaboration and automation. A survey by PwC found that 61% of CEOs say their businesses will be...
The push by HR technology vendors to help businesses bring employees back to work faces headwinds as the number of Covid-19 cases continues to rise and workers regard the idea of spending hours indoors with other people—distanced or not—as risky. In June, fewer than...
The HR Technology Conference & Exposition will be held online Oct. 27 – 30, 2020, becoming the latest industry event to, for now, abandon the idea of in-person gatherings during the Covid-19 pandemic. The digital conference, which will be free to attend, will present...
Our weekly roundup of deals, product announcements and other HR technology news. Listen to the podcast version of our roundup. Pymetrics and Infosys announced a consortium that brings together training partners Merit America, Per Scholas, Revature...
Ceridian CEO David Ossip told financial analysts that his company encountered more obstacles than barriers during 2020’s first quarter, and there may be some hints the COVID-19 pandemic’s impact are touching bottom. The company reported revenue of $168.8 million during the three months ending...
Technology executives say the coronavirus has had a “devastating” impact on the business-technology supply chain, leaving large employers without thousands of new computers and examining how and when they’ll carry through on plans to distribute new tools and applications to their workforce. The comments were made in an...
Updated While HR technology providers adjust their operations to address concerns related to the coronavirus, several industry conferences are going ahead. Meanwhile, the first questions are being posed about COVID-19’s long-term impact on the industry. Thus far, cutbacks in travel...
While the wider technology industry has reported cutbacks in travel, event cancellations and mandates for employees to work from home, the coronavirus’s impact on the HCM technology space is still developing. So far, it seems, vendors face the most exposure from disruptions to their sales pipelines...