Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Do you need to identify toxic employees? One way to do it is ask the right questions. We asked hiring managers and recruiters to share best insights on the matter. There are several interview questions that could help interviewers determine whether or not a candidate’s behavior is toxic based...
More American job seekers are now applying for new positions in the same way they shop for products and services online — through their mobile device. During 2021, 67% of job applications were completed on mobile devices, according to a report by Appcast. In 2019, only 51% of job applications...
UKG announced an effort intended to drive awareness and encourage action that addresses pay disparities between men, women and underrepresented groups. The UKG Close the Gap Initiative will fund a number of programs, nonprofits, awareness-building efforts, education and research in support of pay equity. For every dollar a man earns in...
Outmatch has rebranded to Harver while, separately, Wedge launched the Wedge Hire mobile app and several new product features. Outmatch acquired Harver in May. At the time, the company said Harver’s platform complemented the assessment, video interviewing and reference-checking capabilities of its Hiring Experience Stack. The combination, Outmatch said, would...
Our weekly roundup of deals, product announcements and other HR technology news. L:L Listen to a podcast of our roundup. BetterUp closed a $300 million Series E fundraising round, bringing the company’s valuation to $4.7 billion and total funding to $600 million. The round makes BetterUp the largest mental health and coaching...
UKG acquired the Great Place to Work Institute, a consulting firm and researcher that reviews corporate cultures and certifies organizations that have managed to build a rewarding place to work. Great Place to Work is the organization behind Fortune’s annual list of 100 Best Companies to Work For, which the...
Jumpstart, a diversity recruitment platform, announced its rebranding as Canvas and the closing of $20 million in new funding. According to TechCrunch, the investment brings Canvas’s total dollars raised to date to $32.5 million. Canvas intends to use the investment to expand its platform into industries and verticals beyond technology, and...
Our weekly roundup of deals, product announcements and other HR technology news. Listen to a podcast of this roundup. Ceridian announced a partnership with RedZone Group Purchasing to become its exclusive HCM partner. Ceridian will provide RedZone’s members with access to Dayforce. RedZone offers professional sports franchises, arenas, stadiums, convention centers...
Ultimate Software and Kronos have been working under their new brand of UKG for just about a month, successfully navigating another step in the merger of two HR technology leaders. However, that step’s simply one of many, and much work remains in order to realize CEO Aron Ain’s vision...
Ultimate Software and Kronos, who closed their merger in April, unveiled their new corporate identity and began hinting at plans for their combined future. Beginning October 1, the merged companies will rebrand as UKG, for Ultimate Kronos Group, and adopt the tagline “Our purpose is people.” The company said the...