Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Ceridian CEO David Ossip told financial analysts that his company encountered more obstacles than barriers during 2020’s first quarter, and there may be some hints the COVID-19 pandemic’s impact are touching bottom. The company reported revenue of $168.8 million during the three months ending...
Technology executives say the coronavirus has had a “devastating” impact on the business-technology supply chain, leaving large employers without thousands of new computers and examining how and when they’ll carry through on plans to distribute new tools and applications to their workforce. The comments were made in an...
Updated While HR technology providers adjust their operations to address concerns related to the coronavirus, several industry conferences are going ahead. Meanwhile, the first questions are being posed about COVID-19’s long-term impact on the industry. Thus far, cutbacks in travel...
While the wider technology industry has reported cutbacks in travel, event cancellations and mandates for employees to work from home, the coronavirus’s impact on the HCM technology space is still developing. So far, it seems, vendors face the most exposure from disruptions to their sales pipelines...
Although customer service has become more of a factor in HCM technology purchasing decisions, vendors are falling behind in their efforts to satisfy the demands of HR leaders and other decision makers. A survey by Kelton Global, commissioned by Ultimate Software, uncovered a decreasing sense of...
Talent acquisition platform Greenhouse introduced a new partnership program that incorporates peer guidance into technology purchasing process. Along the way, the Customer-Preferred Partner Program elevates selected Greenhouse tech partners, specifically those that “create the most value and are preferred by existing Greenhouse customers,” the company...
HR.com and customer advocacy firm Seventh Echo will partner to help HR solutions companies build and measure customer advocacy programs. The companies said the announcement is the first in a series that will unveil a "comprehensive set" of marketing products and services for the HR industry.
More than 10,000 people are expected to flood Las Vegas next week for the annual HR Technology Conference & Exposition. While vendor home offices will be quiet, the air’s bound to fill with product and deal announcements. Event organizer LRP Conferences said it expects more than 80...
Many HCM technology vendors are trying so hard to rise above the noise they may be making it more difficult for their customers and prospects to understand their solutions’ value. Rather than advertise their product’s ability to solve an employer’s problems, they claim to offer an approach...
HRmarketer, which for years has provided a marketing and employee advocacy platform for the HR and recruiting industries, has rolled out advos, a redesigned and newly built version of its HRmarketer product. Designed for companies selling products and services into the HR community, advos combines marketing...