Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

SmartRecruiters unveiled “Hiring Without Boundaries,” a new message that's designed to help talent acquisition teams “break free from the limitations of legacy technology.” The company believes the concept “is the future of talent acquisition,” said CEO Michael DeSimone. "It's about helping companies meet people where they are and future-proofing their...
HR budgets are tightening while the expectations of effectively supporting the changing workforce continue to grow. So as 2023 proceeds HR remains under the gun to do more with less.  Oracle is pitching itself as a solution for companies that want technology vendors to be more like partners who will...
New Year’s didn’t come with a lot of drama this year. As 2022 slid into 2023, most people were simply glad to see something like normal edge back into their work lives. As for the changes we’ve seen recently, sometimes past is prologue.  This year’s most important trends are clearly...
Coaching marketplace and learning experience platform GoCoach relaunched itself as SkillCycle, and announced new product features and improvements to its core user experience. Previously, GoCoach, founded in 2018, provided learning and development experiences and upskilling for employees in small to mid-sized businesses. The company had hoped to help employees take...
Workhuman said it plans to expand its operations in Ireland. The company – which provides technology solutions for employee engagement and DEI  – has undertaken the expansion in response to a “growing demand for employee recognition software.”  In part, the move was facilitated by the company's reported growth of 28%...
Do you need to identify toxic employees? One way to do it is ask the right questions. We asked hiring managers and recruiters to share best insights on the matter. There are several interview questions that could help interviewers determine whether or not a candidate’s behavior is toxic based...
More American job seekers are now applying for new positions in the same way they shop for products and services online — through their mobile device. During 2021, 67% of job applications were completed on mobile devices, according to a report by Appcast. In 2019, only 51% of job applications...
UKG announced an effort intended to drive awareness and encourage action that addresses pay disparities between men, women and underrepresented groups. The UKG Close the Gap Initiative will fund a number of programs, nonprofits, awareness-building efforts, education and research in support of pay equity. For every dollar a man earns in...
Outmatch has rebranded to Harver while, separately, Wedge launched the Wedge Hire mobile app and several new product features. Outmatch acquired Harver in May. At the time, the company said Harver’s platform complemented the assessment, video interviewing and reference-checking capabilities of its Hiring Experience Stack. The combination, Outmatch said, would...
Our weekly roundup of deals, product announcements and other HR technology news. L:L Listen to a podcast of our roundup. BetterUp closed a $300 million Series E fundraising round, bringing the company’s valuation to $4.7 billion and total funding to $600 million. The round makes BetterUp the largest mental health and coaching...