Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

While the wider technology industry has reported cutbacks in travel, event cancellations and mandates for employees to work from home, the coronavirus’s impact on the HCM technology space is still developing. So far, it seems, vendors face the most exposure from disruptions to their sales pipelines as a number of industry events...
Although customer service has become more of a factor in HCM technology purchasing decisions, vendors are falling behind in their efforts to satisfy the demands of HR leaders and other decision makers. A survey by Kelton Global, commissioned by Ultimate Software, uncovered a decreasing sense of partnership between employers and vendors. As...
Talent acquisition platform Greenhouse introduced a new partnership program that incorporates peer guidance into technology purchasing process. Along the way, the Customer-Preferred Partner Program elevates selected Greenhouse tech partners, specifically those that “create the most value and are preferred by existing Greenhouse customers,” the company said. “Given the hundreds of innovative applications...
HR.com and customer advocacy firm Seventh Echo will partner to help HR solutions companies build and measure customer advocacy programs. The companies said the announcement is the first in a series that will unveil a "comprehensive set" of marketing products and services for the HR industry. HR.com CEO Debbie McGrath...
More than 10,000 people are expected to flood Las Vegas next week for the annual HR Technology Conference & Exposition. While vendor home offices will be quiet, the air’s bound to fill with product and deal announcements. Event organizer LRP Conferences said it expects more than 80 new products to be launched during...
Many HCM technology vendors are trying so hard to rise above the noise they may be making it more difficult for their customers and prospects to understand their solutions’ value. Rather than advertise their product’s ability to solve an employer’s problems, they claim to offer an approach so revolutionary,...
HRmarketer, which for years has provided a marketing and employee advocacy platform for the HR and recruiting industries, has rolled out advos, a redesigned and newly built version of its HRmarketer product. Designed for companies selling products and services into the HR community, advos combines marketing planning, collaboration, advocacy, business intelligence and...
When UNLEASH America opens its doors for the second year next week, organizers expect to build on what they consider a solid start in 2018. “We expect everything to be bigger,” said China Gorman, managing director, America, for UNLEASH group. While she declined to share specific numbers on attendees...
Trade shows and conferences are an important part of HR technology landscape, to the point where some business leaders wonder if these gatherings in Las Vegas, Orlando, Austin and other points around the map exert an undue influence on customer buying decisions. Most people in HR tech say attending the right conferences is a...
Executives responsible for selecting business-technology solutions believe their experience and priorities align with those of their workforce. A new report from PwC says they’re often wrong. That’s an important idea to bear in mind when it comes to HCM technology, since both customers and vendors generally agree that getting the...