Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

Transcript Mark:Welcome to PeopleTech, the podcast of the HCM Technology Report. I'm Mark Feffer.Today I'm talking with Dan Kessler, the president of Energage. They research and analyze employee sentiment with an eye toward its use in employer branding. We're going to talk about how hiring has changed and...
Workhuman introduced the Workhuman ROI Guarantee, which will refund the transaction fees collected if a customer does not achieve a "significant" increase in employee engagement or improvement in employee retention. “e’ve developed battle-tested best practices that give us absolute confidence we can guarantee results,” said Workhuman President Tom Libretto. “We’re...
The HR Technology Conference & Exposition kicking off this week will showcase more than 400 HR tech offerings from around the world. This year’s event, which runs from Oct. 10 – Oct. 13, features products and sessions covering generative AI, people analytics, skills and remote work, reflecting the industry’s...
Large technology providers are launching new artificial intelligence products at an astounding rate, even though their offerings often break down as soon as they hit the market. A study by researchers at Stanford and the University of California, Berkeley found that ChatGPT has become less accurate over time, for...
SAP sees AI as a central part of its marketing strategy for SuccessFactors, steering its messaging and product development down complementary paths. In fact, a notable chunk of this week’s SuccessConnect conference will focus on how the company has wrapped AI into the entire SuccessFactors HXM suite. Broadly speaking, more...
Ceridian will rebrand itself as Dayforce, adopting the name of its flagship HCM platform as its overall corporate identity, beginning in January. The move is meant to underscore the company’s ambitions for leadership in the cloud HCM space. The announcement was made at INSIGHTS 2023, Ceridian’s annual customer conference in...
We spoke with Workforce Software CEO Mike Morini, a 30-year industry veteran who's spent much of his time growing and scaling enterprise software companies. He previously held executive positions at SAP, Aria Systems, OutlookSoft, InterWorld and Verbind.  How do you think today's labor market and economy are affecting the way employers think...
iCIMS launched a new website intended to connect HR and talent acquisition job seekers with open roles. HRjobs.icims.com aggregates open positions across industries from the iCIMS customer base. The site is designed to let HR and talent professionals browse and explore job opportunities and apply on the hiring company's career...
While most Americans are aware of artificial intelligence, their understanding of how it works varies depending on factors such as age and job position. And despite being open to AI handling specific tasks, Americans are reluctant to trust the technology with decisions that could significantly impact their own lives. Krista...
Fiverr introduced Fiverr Enterprise, formerly Stoke Talent, which the company acquired in 2021. The move comes as Stoke Talent is being integrated into Fiverr, and as the company continues to expand its solutions upmarket in a drive to bring larger brands into Fiverr’s suite of products. Fiverr said the Enterprise product...