Modern Hire Acquires Video Interview Firm, Expands Global Footprint


Talent acquisition platform Modern Hire said it acquired Sonru, a provider of automated video interviewing technology. Based in Dublin, Sonru has eight offices in Europe, Asia and North America, and global Fortune 500 customers in a variety of industries.

Modern Hire said the acquisition positions it to offer a comprehensive enterprise hiring technology suite to the global marketplace, and extends Modern Hire’s “team, reach and expertise” while providing additional value Sonru’s customers.

.@ModernHire's acquisition of Ireland-based @Sonru expands its global footprint even as it widens its capabilities. #HR #HRTech Share on X

“The combination with Sonru was compelling due to our tremendous alignment in culture and values, and Sonru’s success in the EMEA and APAC regions,” said Modern Hire President Brian Stern. “This will increase our in-market presence in major growth geographies and enable us to better anticipate the changing needs of our global buyers.”  

Founded in 2007, Sonru offers video-interviewing tools that emphasize candidate experience and, it says, helps recruiters replicate live interviews. It says its technology trims the recruitment lifecycle and costs by half. Customers include DHL, Nestlé, Qatar Airways, Rolls-Royce, UBS and Westpac.

Shared ‘Focus on Innovation’

Ed Hendrick, Sonru’s founder and CEO, said the companies share a focus on innovation and candidate experience. “Our strategic decision to combine with Modern Hire allows us reinforce our clients’ leadership in enhancing the candidate experience with Modern Hire’s expanded suite of solutions,” he said.

In a statement provided by Modern Hire, Aptitude Research Partners founder Madeline Laurano said the acquisition “signals strength in a burgeoning market.” Employers are moving away from standalone interview and assessment tools in favor of more comprehensive solutions that improve quality of hire and overall experience, she observed.

Modern Hire was formed in May 2019 by the merger of Montage and Shaker International. Before the COVID-19 pandemic, it said its focus during 2020 would be to continue the levels of growth it achieved during 2019.

In January, the company said its platform supported over 20 million assessments and interviews. During 2019, assessment use grew by 93% year-over-year, while interview use rose nearly 60%.

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Image: Sonru

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