Paylocity has become the latest HR technology vendor to expand its video capabilities in a bid to deepen connections and communication among dispersed workforces.
Specifically, the company’s added new video messaging capabilities to its Community, Performance Journals, Surveys, Recruiting and Onboarding modules. However, the videos are pre-recorded for on-demand playback. Think of it as video messaging..@Paylocity added video messaging in a bid to deepen connections and communication among dispersed workforces. #HR #HRTech Click To Tweet
Employees have become used to collaborating through tools such as Zoom, email and instant messaging, Paylocity CEO Steve Beauchamp said, but they also want to communicate outside of meetings and email “to recreate the in-person collaboration they’re missing out on.”
On-Demand Video Messaging
Even though they’re not about live conversation, the company hopes its Premium Video tools can help. They allow users to record video when needed, and play it back on-demand, all within different areas of the company’s platform.
- Users of Paylocity’s Community collaboration platform can upload or record company-wide video announcements. Employees can also post and watch videos within the module’s internal groups.
- In Performance Journals, workers can record and share highlights with their managers, outside of routine check-ins.
- To help gather feedback, employers can use video to refine their messaging in Paylocity Surveys. Videos can be added throughout each campaign to encourage participation, provide instructions and ensure the purpose of the feedback is clear.
- Recruiters can incorporate video into their careers pages and job postings. That will help candidates decide whether a position is right for them, Paylocity said.
In April, Paylocity acquired VidGrid, a video platform that provides two-way, peer-to-peer learning courses. The acquisition bulked up the company’s communications capabilities as workers demonstrated a continuing preference for multimedia and social learning. At the same time, the Covid-19 pandemic was pushing workers into remote situations and priming the demand for remote-learning tools.
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