Symphony Talent Acquires SmashFly Technologies

SmashFly Screen Shot

Symphony Talent acquired SmashFly Technologies, melding its employer-branding and creative services with its new unit’s recruitment marketing and CRM tools.

The company said the resulting package will offer talent acquisition teams with “the most strategic and comprehensive suite of solutions on the market.”

In some corners of talent acquisition SmashFly may be the better-known brand. Founded in 2007, it was one of the earliest players in the recruitment marketing space. More than a third of its customers are in the Fortune 500, it said. As for Symphony, it claims more than 30 “large enterprise brands” in its client roster.

Symphony Talent acquired @SmashFly, saying the combination will offer talent acquisition teams with “the most strategic and comprehensive suite of solutions on the market.” @symphonytalent_#HR #HRTech Click To Tweet

Symphony Talent said the expanded company is well-positioned for growth among large, global enterprises. Its clients focus on healthcare, retail, FMCG, technology and high-volume hiring, and also includes mid-market companies. It sees SmashFly complementing that lineup with its customers in financial services, professional services, manufacturing and technology.

“Through this acquisition, we have an immense opportunity to diversify our customer base, grow our global presence and strengthen our market leadership,” said Symphony Talent President and CEO Roopesh Nair. Ted Ruscitti, SmashFly’s chief customer officer, said joining Symphony will allow Smashfly “to innovate where it matters most to customers.”

Symphony Expands by Acquisition

The acquisition also expands the combined company’s global footprint with operations in Belfast and Bangalore, in addition to their European headquarters in London.

In July, Symphony Talent expanded the full-path analytics tool built into its Experience Cloud platform. The new capabilities measure candidate-journey touchpoints that aren’t automatically tagged by programmatic tools.

In September, SmashFly showed off Pipeline Intelligence, an AI-driven recommendation engine that includes a skills score and engagement index and recommends candidates and employees by experience, skills and engagement levels. It also launched Apply Overlay, which was designed to increase  apply conversions by rebranding the experience to match the career site, eliminating registration steps and using data collected during the application process to create a talent network profile.

Separately (we think), Symphony last week hired Gunnar Kiene to be chief creative officer for its U.S. operations. Kiene will oversee innovation, engagement and creative direction, and also lead the company’s overall product experience efforts. Previously, Kiene worked at Havas and Razorfish.

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Image: SmashFly