W-2 Staffing Platform BlueCrew Will Expand to 30 Markets by End of Year

BlueCrew Apps

IAC unit BlueCrew, an on-demand platform for W-2 workers, expects to be available in U.S. markets this year, including Chicago, Detroit, Miami, Minneapolis and Phoenix.

The expansion follows a year that saw sharply higher revenues because of “accelerated adoption from employers,” the company said. BlueCrew now serves 18 markets.

The company positions itself as a disrupter in the staffing world, the value of which it estimates to be more than $130 billion in the U.S. and $400 billion globally. Its platform connects W-2 workers with jobs using proprietary data and analytics that identify matches in real time. BlueCrew claims to fill over 90 percent of its jobs, compare to 60 to 70 percent for traditional staffing agencies.

BlueCrew's expansion follows a year sharply higher revenues, adoption from employers. @BlueCrewJobs #HR #HRTech #Staffing Click To Tweet

Through it mobile app, BlueCrew users can search for jobs and hours that best fit their schedules. The platform focuses exclusively on W-2 jobs, and offers employee protections such as overtime, minimum wage, sick pay, workers’ compensation and health benefits.

Staffing Verticals

Emphasizing the warehousing, logistics, events, delivery and hospitality verticals, BlueCrew provides employers with data-based insights as well as feedback from employees on why certain positions are declined or where the best geographic areas are to source for specific positions.

Along with its expansion plans, BlueCrew announced that Adam Roston, formerly CEO of IAC Publishing and one of the movers behind its acquisition of BlueCrew in February 2018. Co-founder Gino Rooney resumes his previous role as CTO, overseeing the company’s product and technology efforts.

Meanwhile, BlueCrew said it’s relocated its headquarters from Palo Alto to Chicago. Located in downtown’s theMART, the company plans to hire more than 100 people to fill roles in engineering, product, sales and operations.

“We have a massive opportunity in front of us and I’m more convinced than ever of the power of the disruptive platform Gino and the BlueCrew team have built,” Rostin said. According to media reports Rostin, who was also IAC’s head of M&A for a time, was instrumental in BlueCrew’s acquisition.

Rooney called 2018 “a transformational [year] for the company” as it was adopted by more employers, placed more workers and began to act on its expansion plans.

Founded in 2015, BlueCrew was acquired by IAC for $14 million. At the time, then-CEO Rooney told Forbes the money would be used to expand beyond the west coast. In March 2018 it reportedly had more than 250 active customers and had more than 100,000 jobs to users.

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Image: BlueCrew