Beamery launched a new platform that matches data from legacy systems with information from external sources to create more detailed profiles and improve search-targeting.
Beamery said the platform, the Talent Operating System, will allow enterprises to manage the recruiting and hiring process from one place. The TOS centralizes candidate data, applications and talent operations, provides recruiters with improved tools and candidates with a “seamless” experience..@Beamery said its new Talent Operating System will allow enterprises to manage the recruiting and hiring process from one place. #HR #HRTech #Recruiting Click To Tweet
At the same time, Beamery released a new iteration of its data enrichment engine, Sherlock. “Foundational” to the platform, Sherlock automatically details and de-duplicates candidate information and maps behavioral and professional data to each record. As a result, the company said, recruiters can pursue candidates using the same type of strategies and tactics marketing teams use. Meanwhile, talent leaders will have access to improved insights.
The TOS comprises three suites—Attract, Engage and Retain—each one mapped to a different phase of what Beamery calls “the talent journey.”
Beamery Attract is a product suite designed to help companies build their employer brand and deliver an improved candidate experience. It includes Beamery’s Career Sites feature, which helps build customized career sites and tailors their content based on a candidate’s location and history. It also includes a “conversion tool kit” to capture on-the-fence candidates for relationship-building, and an events-management feature to help talent acquisition team handle live-event logistics and follow-ups.
Beamery Engage is meant to help enterprises treat candidates “like valued customers” and build relationships in anticipation of future needs. Its CRM system centralizes and updates all candidate data and is customizable. Using automation, a marketing module allows recruiters to deliver personalized, branded experiences across multiple channels.
Beamery Retain leverages the networks of existing employees in order to increase referrals. With it, companies can run internal programs to encourage referrals and build an internal talent hub. Automatic, real-time surveys capture candidate feedback throughout the recruiting process.
In addition, the TOS includes an API to manage integrations, and a compliance tool to help organizations deal with GDPR and other data-protection legislation around the world.
Beamery President Sultan Saidov said the TOS reflects the company’s belief that “winning the war for talent” hinges on data, specifically “turning talent data into a competitive advantage.” Employers, he said, need a “central operating system” for their candidate data. At most large organizations, he observed, data is “siloed and split between disconnected systems and processes, resulting in a reactive and frequently negative experience for both candidates and recruiting teams.”
It’s worth noting that when it released Career Sites in August, Beamery also launched Beamery Digital, a unit that provides creative services to support its customers’ employer-branding efforts. In February, the company received a strategic investment from Workday Ventures and said it would join the Workday Software Partner Program.
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