Marketing

As the need for HCM services grows, so does the range of technology solutions, consultants and services clamoring for the attention of employers. With millions of dollars at stake, HR tech companies spend a lot of time and effort researching their customers’ needs and the most effective ways to stand out in an increasingly crowded field. It’s no surprise that a vendor’s marketing campaigns can be as dynamic as their solution itself.

More than 10,000 people are expected to flood Las Vegas next week for the annual HR Technology Conference & Exposition. While vendor home offices will be quiet, the air’s bound to fill with product and deal announcements. Event organizer LRP Conferences said it expects more than 80 new products to be launched during...
HR.com and customer advocacy firm Seventh Echo will partner to help HR solutions companies build and measure customer advocacy programs. The companies said the announcement is the first in a series that will unveil a "comprehensive set" of marketing products and services for the HR industry. HR.com CEO Debbie McGrath...
Talent acquisition platform Greenhouse introduced a new partnership program that incorporates peer guidance into technology purchasing process. Along the way, the Customer-Preferred Partner Program elevates selected Greenhouse tech partners, specifically those that “create the most value and are preferred by existing Greenhouse customers,” the company said. “Given the hundreds of innovative applications...
Although customer service has become more of a factor in HCM technology purchasing decisions, vendors are falling behind in their efforts to satisfy the demands of HR leaders and other decision makers. A survey by Kelton Global, commissioned by Ultimate Software, uncovered a decreasing sense of partnership between employers and vendors. As...
While the wider technology industry has reported cutbacks in travel, event cancellations and mandates for employees to work from home, the coronavirus’s impact on the HCM technology space is still developing. So far, it seems, vendors face the most exposure from disruptions to their sales pipelines as a number of industry events...
Updated While HR technology providers adjust their operations to address concerns related to the coronavirus, several industry conferences are going ahead. Meanwhile, the first questions are being posed about COVID-19’s long-term impact on the industry. Thus far, cutbacks in travel and commuting have been felt most keenly by hard-to-quantify disruptions...
Technology executives say the coronavirus has had a “devastating” impact on the business-technology supply chain, leaving large employers without thousands of new computers and examining how and when they’ll carry through on plans to distribute new tools and applications to their workforce. The comments were made in an interview held just before the federal...
Ceridian CEO David Ossip told financial analysts that his company encountered more obstacles than barriers during 2020’s first quarter, and there may be some hints the COVID-19 pandemic’s impact are touching bottom. The company reported revenue of $168.8 million during the three months ending March 31, a 27 percent increase...
Our weekly roundup of deals, product announcements and other HR technology news. Listen to the podcast version of our roundup. Pymetrics and Infosys announced a consortium that brings together training partners Merit America, Per Scholas, Revature and Woz Enterprise to leverage their technologies to address the reskilling and employment needs raised...
The push by HR technology vendors to help businesses bring employees back to work faces headwinds as the number of Covid-19 cases continues to rise and workers regard the idea of spending hours indoors with other people—distanced or not—as risky. In June, fewer than half of the workers surveyed by...